• Yes. Although Unsalted Innovations is based in Knoxville, I work with small businesses across East Tennessee and beyond. Many of my services can be delivered remotely via video calls and digital tools, so location isn’t a barrier.

  • I proudly serve Knoxville and the surrounding region—including communities like Farragut, Cedar Bluff, Harden Valley, Maryville, Seymour, Sevierville, Pigeon Forge, Gatlinburg, Loudon, Crossville, Cookeville, and more.

    If your business is within 100 miles of Knoxville, I’m happy to meet on site for branding sessions, content creation, or consultations.

  • Yes. For local clients I offer on-site social media content sessions, photo and video shoots, and strategy consultations. Travel fees may apply outside the Knoxville metro area; we’ll discuss details during our consultation.

  • Timeframes vary depending on the service. A branding project usually takes three to four weeks, a website build may take six to eight weeks, and long-term packages like social media management require a six-month commitment.

    We’ll set expectations and milestones at the start of each project.

  • I primarily work with service-based businesses, boutiques, realtors, and local retailers, but I’m open to partnering with any organization that values honest, human-centered marketing.

  • Absolutely. Every business is unique, so I tailor each package to fit your goals, budget, and timeline. During our consultation we’ll discuss your needs and build a plan that works for you.

  • Yes. I invite potential clients to book a free, no-pressure consultation to discuss their goals and see if we’re a good fit.

    This aligns with my commitment to building strong relationships and personal strategies.

  • My business is rooted in faith-led values like integrity, compassion, and stewardship. While I respect all beliefs, I strive to bring purpose and peace into my approach. Clients are welcome to incorporate faith-based messaging, but it’s never required.

  • Website and Branding Packages are billed at 50% deposit and 50% due upon project completion.

    Monthly service packages typically require a six-month commitment and are billed on your packages start date.

    One-off services like audits or coaching sessions are invoiced up front. We can discuss specific terms and pricing during the proposal stage.

  • Visit the contact page on my site to reach out via email or phone.

    You can also book a free consultation directly from the home or services page.

    I look forward to hearing about your business and exploring how we can work together.

Frequently Asked Questions

Meta Ads Management FAQ

  • Meta Ads Management is the professional setup and ongoing management of Facebook and Instagram ads. I handle the strategy, targeting, creative, optimization, and reporting so your ads run consistently and intentionally.

  • I use an evergreen approach — meaning your ads are designed to run continuously, not as one-off tests or boosted posts. This creates consistency, data, and long-term growth instead of constant restarts.

  • Yes. I handle ad copy, creative direction, and setup. You don’t need to write ads or design anything unless you want to be involved.

  • Most clients start comfortably between $200–$500 per month in ad spend. This allows enough data for ads to perform without unnecessary pressure or waste.

  • No. Boosted posts are not a strategy. Meta Ads Management involves building structured campaigns with intentional targeting, objectives, and ongoing optimization.

  • Ads are not instant. Most campaigns need a few weeks to collect data and optimize. Evergreen ads are designed for consistency, not overnight wins.

  • Yes — as long as the business is established and ready to invest in paid advertising. This is not for DIY testing or businesses not ready to spend on ads yet.

  • Yes, Social Media Management may be bundled with Meta Ads Management for savings up to $150 per month

  • Visit the contact page on my site to reach out via email or phone.

    You can also book a free consultation directly from the home or services page.

    I look forward to hearing about your business and exploring how we can work together.

Social Media Management FAQ

  • I primarily manage Facebook and Instagram, as these platforms consistently deliver the strongest results for small businesses. Higher-tier packages can include additional platforms such as TikTok, LinkedIn, or X (formerly Twitter) depending on your goals and audience.

  • Each package is designed to meet businesses at different stages:

    • Social Presence
      8 custom posts per month with branded graphics and captions, consistent posting, and optional add-ons like simple ad campaigns, reels, or competitor overviews. *no reels

    • Social Starter
      12 custom posts per month, high-quality images, strategic captions, basic scheduling, light community engagement, and a quarterly analytics overview. *no reels

    • Social One
      16 posts per month, up to 4 reels and 2–3 stories per week, a quarterly content session for fresh photos and videos, strategic captions, moderate community management, advanced hashtag research, and a quarterly performance report.

    • Social Two & Social Three
      30/31 posts per month with daily higher-volume content including additional posts, reels, and stories across multiple platforms, advanced community engagement, deeper hashtag and SEO strategies, and more detailed reporting.

    All packages can be customized with optional add-ons based on your needs.

  • Yes. All packages include custom content creation, including branded graphics and captions written specifically for your business. Higher-tier packages include short-form video, reels, stories, and quarterly content sessions for fresh photo and video assets. - I do not use Ai built content. *most packages include content sessions for real in-person content that reflects your brand.

    If you prefer to create content yourself, I also offer one-time content creation packages and brand identity resources to help you stay consistent.

  • Yes, to varying degrees depending on your package.

    • Entry-level packages include light engagement such as basic comment and message responses.

    • Mid-tier packages offer moderate daily community interaction.

    • Higher-tier packages include proactive engagement and deeper relationship-building across platforms.

    • Varies for Real Estate Social Media Management and goals of each agent.

      *You may also opt out of this service if you prefer to handle your own engagement.

  • Yes. I offer:

    • One-time social media audits with clear recommendations

    • Brand identity and content guidance packages

    • Strategy and training sessions for business owners who want hands-on support or education coaching

    These options are great if you’re not ready for ongoing management.

  • All monthly social media management packages require a six-month commitment. This allows enough time to build momentum, refine strategy, and see meaningful results.

    One-time services do not require a long-term contract.

  • Monthly packages are billed on the same date each month. A short grace period is provided, and late fees may apply if invoices are not paid on time.

    One-time services require a deposit before work begins, with the remaining balance due upon completion.

  • Yes. Your privacy and trust are extremely important to me. All information shared with Unsalted Innovations, LLC is kept strictly confidential and is never disclosed to any third party.

    I maintain active insurance coverage to support professional standards and data security at every level. Proof of insurance certificates can be provided upon request.

    Current policies include:

    • Professional Liability Insurance

    • General Liability Insurance

    • Cyber Liability Insurance

    All client account access and business information is handled securely, responsibly, and with the utmost care.

  • The best first step is to book a free consultation. We’ll talk through your goals, budget, and determine which package makes the most sense for your business.

    You can also book your free consultation directly from the home or services page.

    I look forward to hearing about your business and exploring how we can work together.