Services
You deserve marketing support that feels clear, honest, and tailored to your business. At Unsalted Innovations, LLC I offer a suite of services designed specifically for small business owners who want to grow without losing their time or their voice. Each service below includes transparent deliverables so you know exactly what you’re getting and how it helps your business.
Humanized Branding
Great brands start with a clear identity. I work with you one‑on‑one to build all of the visual and verbal elements your customers will recognize and trust.
-
We explore your mission, values, audience and unique position to set the foundation for your brand.
-
Custom logo design plus a versatile color palette, typography, and graphic elements to use across all media.
-
A documented voice and tone guideline that outlines your core messages and how to communicate them consistently.
-
Organized folders of final artwork files and brand templates for social media and print.
What packages are offered
A cohesive brand identity builds recognition and trust. With a clear voice and professional visuals, you can show up consistently across your website, social platforms, packaging and print materials. These packages give you a fully formed brand that feels authentic to you and memorable to your audience.
Why it matters
Ready to bring your brand to life? Book a discovery call to start the process.
Web Design
SEO|AEO|Blogs
Your website is the hub of your online presence. I design sites that are clean, mobile‑friendly and built to convert. Every site is optimized for search engines and answer engines so people can find you easily and take action.
-
A fresh build or an overhaul of your existing site, designed to showcase your brand and guide visitors toward a clear goal.
-
Keyword research, page optimization and structured data to help search engines and voice assistants surface your pages
-
Setup for a blog or news section so you can publish updates, articles and announcements. - Full Blog management available.
-
Google Analytics and optional heat‑map tools installed to monitor traffic and user behavior.
-
Optional monthly support for updates, backups and minor tweaks, plus a tutorial so you can manage your site with confidence.
What packages are offered
Why it matters
A well‑built website doesn’t just look good — it works hard behind the scenes to attract visitors and convert them into customers. By combining thoughtful design with SEO/AEO best practices, you create a home base that helps your business get discovered and drives results over the long term
If your website isn’t working as hard as it should, let’s talk about a redesign.
Social media is where your audience spends their time — but creating consistent, engaging content can be overwhelming. My social media services range from one‑time audits to full management packages designed to save you hours and deliver authentic growth.
Social Media
Management
-
For businesses that want a consistent, professional online presence — without the pressure of growth strategies.
Platforms: Facebook & InstagramIncludes:
8 custom-designed posts per month (2 per week)
Branded graphics + engaging captions
Consistent posting to keep your business visible
Builds trust and credibility with your audience
Optional add-ons: Simple ad campaigns, short video clips (reels), or competitor overview
-
For small businesses ready to post consistently and start growing engagement.
Platforms: Facebook & InstagramIncludes:
12 custom posts per month (3 per week)
High-quality images or graphics that match your brand
Strategic, engaging captions
Basic scheduling + optimization for best times to post
Light community engagement (comments + basic DMs)
90-day analytics report with insights + recommendations
Optional add-ons: Simple ad campaigns, short video clips (reels), or competitor overview
-
For brands that want steady growth, creative content, and stronger engagement.
Platforms: 2 platforms (Instagram, Facebook, TikTok, LinkedIn, or X) *fees for additional platforms.Includes:
16 custom posts per month (4 per week)
Up to 4 reels per month + 2–3 stories per week
Quarterly Content Session for new photo + video material
Strategic captions with storytelling focus
Moderate community management (daily comments, messages, and interactions)
Advanced hashtag research + optimization
Quarterly performance report + 30-minute strategy call
Optional add-ons: Ad management or competitor analysis
-
High-quality content + multi-platform management for steady growth.
Platforms: 2 platforms (Instagram, Facebook, TikTok, LinkedIn, or X) *fees for additional platforms.Includes:
30/31 posts per month (7/week)
5–6 short videos/Reels per month
3–5 Stories per week
Strategic, value-driven captions
Professional branded graphics/templates
Cross-platform scheduling + optimization
Advanced community engagement: proactive replies to comments/mentions/messages
Facebook Groups sharing (up to 5 groups/week)
Quarterly performance report + trends/insights
Quarterly strategy call (30–45 min)
Hashtag strategy + SEO-aware captions
Optional add-ons: simple paid ads, competitor analysis, UGC curation
-
Premium content, deeper engagement, and campaign support across more channels.
Platforms: up to 3–4 (Instagram, Facebook, TikTok, LinkedIn, X)Includes:
30/31 posts per month (7/week)
6–8 short videos/Reels per month
5–7 Stories per week
Conversion-focused captions and storytelling
Advanced design: custom graphics, infographics, occasional animations
Cross-platform scheduling + optimization
Proactive community growth: daily comment/DM management and lead-nurturing
Facebook Groups sharing (up to 5 groups/week)
In-depth analytics + monthly trends/insights
Monthly strategy call (45–60 min)
Refined hashtag + SEO | AEO strategy
Optional add-ons: simple paid ads, UGC integration, competitor tracking, campaign development (seasonal promos, giveaways, themed series)
What Management Packages are offered
What Other Packages are offered
-
A documented voice and tone guideline that outlines your core messages and how to communicate them consistently.
-
A one‑time deep dive into up to two platforms (Instagram, Facebook, LinkedIn or TikTok) with a comprehensive report. You’ll get actionable recommendations on content quality, consistency and growth opportunities, along with a tailored plan for the next steps
-
This packet equips you with everything you need to create a cohesive and recognizable social presence, including:
Brand voice and messaging guidelines.
Audience personas and core message themes.
Visual identity for social media: logo usage, color palette, typography and photography guidelines.
Custom post and story templates and cover images.
Caption style, hashtag strategy and content pillars
-
Personalized one‑on‑one sessions to answer your questions, provide algorithm updates and teach you human‑first strategies to grow your audience. Sessions include a recording and follow‑up resources.
-
For businesses within 100 miles of Knoxville, I offer done‑for‑you content sessions that produce an entire album of posts and reels. Packages range from 30 - 90 days, with custom designs and drone footage for onsite sessions.
Whether you need a one‑time audit or ongoing management, schedule a call to discuss the package that fits your goals and budget.
Evergreen Ads
Management
Stop boosting posts and guessing — let your ads work for you every day. My Evergreen Ads packages are designed for businesses that want predictable leads and sales without wasting money.
Why choose Evergreen Ads
With Evergreen Ads, you get a “digital employee” that never clocks out: I build the strategy, create the content, set up and optimize your campaigns, and provide clear reports so you know what’s working. All you pay is a flat management fee; Meta bills you directly for ad spend, keeping you in control.
-
One Meta campaign (up to 3 ads) focused on awareness, lead generation and sales.
Custom ad copy and graphics.
Monthly optimization and performance report
Great for businesses just starting out with paid advertising.
-
Up to two campaigns (4 Ads) focused on awareness plus retargeting, lead generation, and sales.
Weekly optimization and monthly reporting.
Basic retargeting setup.
Ideal for businesses ready for consistent results within a moderate budget.
-
Up to three campaigns (6 Ads) running simultaneously.
Advanced retargeting, look‑alike audiences and detailed performance reporting.
Quarterly strategy call.
Perfect for businesses wanting high‑level management and advanced targeting without overspending.
What Management Packages are offered
Bundle your Evergreen Ads Management with any Social Media Management Package and get $150 off your monthly total.
Ready to invest in predictable, scalable advertising?
Book a free consultation to discuss
which package fits your goals.
Marketing real estate requires a different approach. I understand the pace of the market and the importance of showcasing properties clearly and professionally. My real estate marketing services help agents and brokers attract buyers and secure listings.
Real Estate Marketing
-
Fully responsive mini‑sites with photo galleries, videos and detailed property information.
-
Full Service Social Media Management Packages *priced by posting quantity
Targeted campaigns on Facebook, and Instagram to connect with buyers and sellers in your area. -
Personal brand development including logo, color palette and marketing collateral so you stand out in a crowded market.
-
Professional photos, videos and drone footage (available within 100 miles of Knoxville) to showcase properties.
What Packages are offered
Buyers start their search online. With polished listings, strong personal branding and targeted ads, you’ll attract more qualified leads and close sales faster.
Why it matters
If you’re a realtor ready to advance your marketing and get back time for what truly matters — reach out to discuss a custom real estate package.
Sometimes you just need expert guidance without a long-term contract. My training sessions are ideal for business owners who want direction and clarity on specific challenges, from social media scheduling, algorithm updates, to AI tools and marketing planning.
Training Sessions
-
We decide what to tackle: content strategy, algorithm changes, marketing automation, or technology tools.
-
We meet in person for 1-2 hours, review your current situation, answer questions, and map out an action plan.
-
After the session you’ll receive a personalized training guide, step by step implementations, and ChatGPT prompts.
How it works
Why it matters
These sessions are designed to save you time and prevent guesswork. You’ll learn exactly what you need to do next and how to do it efficiently.
Book a session to learn how to be more hands on with a clear road map and personalized advice that moves your business forward.
Nitty
Gritty
-
Six-month contracts are required for all monthly packages.
-
Rush projects of 24 hours or less and projects requiring holiday work may be subject to a 25% surcharge.
-
Billing for monthly packages begins on your package start date and renews automatically on that same date each month. A five-day grace period is provided for all payments. - $75 late fees will be applied to any invoice not paid within that grace period.
All other services are quoted individually and require a 50% deposit to begin, with the remaining balance due upon project completion.
-
Your privacy and trust are my highest priority. All information shared with Unsalted Innovations, LLC remains strictly confidential and will never be disclosed to any third party.
I maintain active insurance coverage to ensure professional and data security at every level. Proof of insurance certificates can be provided upon request.
Current policies include:
Professional Liability
General Liability
Cyber Liability