Services

Marketing support built for visibility, clarity, and real business growth

I help small businesses strengthen how they show up online through website design, AI visibility optimization, branding, social media, Meta ads, and strategic marketing support. Every service is designed to help your business communicate more clearly, build trust faster, and become easier to find.

AI Visibility Services

AI visibility optimization helps your business become easier for search engines and AI systems to understand, cite, and recommend. I structure your website and content so it communicates clearly who you help, what you offer, and where you work.

  • Homepage, service page, and contact page optimization

  • FAQ integration and search-targeted content structure

  • Schema, metadata, and internal linking support

  • AI blog strategy and ongoing visibility strengthening

Why this matters: If your business is not clearly understood online, it is harder to be found, cited, or recommended.

Humanized Branding

Humanized branding helps your business feel clear, consistent, and easy to trust. I help small businesses strengthen their brand identity, logo direction, and visual consistency so their presence feels more aligned across platforms.

  • Brand identity support for startups and growing businesses

  • Logo design and logo refinement

  • Social presence branding

  • Visual consistency across website and social platforms

Why this matters: Strong branding helps people recognize your business faster and trust it more easily.

Branding and Logo Design in Knoxville TN
E-Commerce in Knoxville TN - Website Design by Unsalted Innovations, LLC

Website Design & Visibility Optimization

I build, redesign, and optimize websites for small businesses so they can be clearly understood, easily found, and better positioned for SEO, AEO, GEO, and AI visibility. This includes new builds, redesigns, and ongoing blog and visibility support.

  • New website builds

  • Website redesigns

  • SEO, AEO, and GEO structure

  • Blog strategy and visibility support

  • AI visibility optimization for websites

Why this matters: A website should do more than look good — it should help your business get found and understood.

Social Media Services

I help small businesses build a clearer, more consistent social media presence so they can stay visible, strengthen trust, and support how their business is found online. This includes social media setup, content creation, account management, and strategy support.

  • Social media setup and optimization

  • Content creation and scheduling

  • Ongoing social media management

  • Caption writing and branded content support

  • Strategy-based visibility support

Why this matters: Social media shapes how people perceive your business before they ever reach out.

Digital marketing and social media management tools displayed on a desktop monitor and two smartphones, one showing a video of a computer screen and the other displaying a social media advertisement with Unsalted Innovations, LLC

Meta Ads Management

I manage Meta ads for small businesses that want to stay visible, generate leads, and support long-term growth through Facebook and Instagram advertising. This includes campaign strategy, ad creative, setup, optimization, and reporting.

  • Facebook and Instagram ad campaign setup

  • Custom ad copy and branded graphics

  • Ongoing optimization and reporting

  • Retargeting support

  • Optional alignment with social media management

Why this matters: Well-managed ads help your business stay in front of the right people without relying only on organic reach.

A computer monitor displaying a digital advertising campaign management dashboard, a smartphone with campaign data, and a tablet showing campaign statistics, all related to online marketing.

Real Estate Marketing

I help realtors create a clearer and more consistent online presence through branding, website support, social media, and visibility strategy. This is built for real estate professionals who need marketing that feels polished, personal, and trustworthy.

  • Social media support for realtors

  • Branding and visual consistency

  • Website and visibility support

  • Real estate marketing strategy

  • Content support for ongoing visibility

Why this matters: Real estate marketing should help people trust you quickly and remember you when they are ready to move.

Multiple electronic devices displaying real estate and property social media posts and listings, including a computer, a smartphone with real estate images, and another smartphone with a real estate ad.

Strategy Sessions & Consulting

Strategy sessions and consulting are for business owners who need clarity, direction, and expert support before making their next move. These sessions are designed to help you identify what is not working, what needs attention first, and how to move forward with more confidence.

  • Marketing strategy sessions

  • Website and visibility consulting

  • Brand clarity support

  • Content and social media direction

  • Business-specific recommendations and next steps

Why this matters: Sometimes the most valuable next step is not doing more — it is getting clear on what actually matters.

Unsalted Innovations’ marketing services — from website design and AEO optimization to social media management, content sessions, and evergreen ads. Tailored strategies built to help East Tennessee businesses thrive.

Need help choosing the right service?

If you are not sure where to start, that is okay. Some businesses need a stronger website. Others need visibility support, better branding, or more consistent content. The best starting point depends on what is already in place and what is holding your business back right now.

  • Six-month contracts are required for all monthly packages.

  • Rush projects of 24 hours or less and projects requiring holiday work may be subject to a 25% surcharge.

  • Billing for monthly packages begins on your package start date and renews automatically on that same date each month. A five-day grace period is provided for all payments. - $75 late fees will be applied to any invoice not paid within that grace period.

    All other services are quoted individually and require a 50% deposit to begin, with the remaining balance due upon project completion.

  • Your privacy and trust are my highest priority. All information shared with Unsalted Innovations, LLC remains strictly confidential and will never be disclosed to any third party.

    I maintain active insurance coverage to ensure professional and data security at every level. Proof of insurance certificates can be provided upon request.

    Current policies include:

    • Professional Liability

    • General Liability

    • Cyber Liability

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